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Eco-Drive technology from Citizen

In 1976, Citizen became the first brand that invented analogue quartz watches that were driven solely by energy harvested from light. They called it Eco-Drive, because it is charged by any kind of light, not only sunlight... so any natural or artificial light will work – and it doesn't have to be strong. So, an owner of a Citizen Eco-Drive watch never has to worry about replacing batteries.

The Eco-Drive technology transforms light into electric energy, stored into a rechargeable lithium ion power cell, that can run your watch forever. Besides the convenience of never having to replace batteries, it is able to recharge from even the weakest sources of light in an otherwise dark room – and a fully charge Eco-Drive watch can run for more than 6 months, without being recharged. Explore our incredible Eco-Drive watches from Citizen here.

Light, resistant and easy on the skin - Citizen Super Titanium

The star in the Citizens Super Titanium collection, is titanium. Five times more hardy than stainless steel, lightweight and incredibly comfortable to wear. The Super Titanium collection is one of many ways that Citizen brings something ”improving” to people's lives.

Titanium is the fourth most extensive structural metal on earth, with several incredible qualities. It doesn't react to sunlight, salt water or body-chemistry, thus reducing the potential for metal allergies as well as being resistant to corrosion. However, by nature it is a soft material which makes it extremely difficult to use in watchmaking. Since their first titanium watch, produced in 1979, Citizen have continued to develope and optimize their techniques in order to utilize the benefit of having watches made of titanium. By treating all watches in the Super Titanium collection with Duratect, a technology that hardens the surface of the material, Citizen can produce these watches with:

  • Scratch resistance

  • Lightweight comfort

  • Hypoallergenic qualities

  • Rust resistance

Duratect includes four techniques that Citizen uses on the watches titanium surface, to achieve different levels of hardness, hypoallergenic properties and colour variations. The result of this is a collection of watches that are (more) durable, (more) comfortable and comes with a beautiful selection of classic designs.

All our watches from the Super Titanium collection can be viewed Super Titanium here.

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Citizen watches - Better Starts Now

With more than a century behind them, Citizen is kind of a pioneer within the watchmaking industry... and with their innovative technologies combined with their focus on and respect for the creative craftsmanship behind each watch – their popularity is well deserved. Citizen lives by the motto: "Better Starts Now", which symbolizes their pursuit of reaching the goals that makes life better. In line with this, Citizen has reached out to organizations and people who reflects these values. National Merit Scholarship and Good360 are examples of that. "Like a citizen of the world", we bear a shared responsibility to, through our craft, help growing a positive development", the brand declare. For more than 40 years, technologies like Citizen's Eco-Drive, been an example for how a brand can be a part of making the world and its surrounding a better place. The simple, yet revolutionary, Eco-Drive concept uses light from any kind of light, natural or artificial, and transforms it into energy. By this, Citizen doesn't have to rely on replaceable batteries, that sometimes could end up in the nature. Buying a watch from Citizen is not only buying a great watch, but also being a part of a company that wants to make a difference, and improve the world. is an authorized reseller of watches from Citizen, and because we only sell products from brands that have accepted us to be their official reseller; it is a guarantee that the product is genuine, comes with official warranties and with access to official service. You are welcome to ask us about Citizen, because we know a lot about Citizen's watches.

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