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Eco-Drive technology from Citizen
In 1976, Citizen became the first brand that invented analogue quartz watches that were driven solely by energy harvested from light. They called it Eco-Drive, because it is charged by any kind of light, not only sunlight... so any natural or artificial light will work – and it doesn't have to be strong. So, an owner of a watch never has to worry about replacing batteries.
The Eco-Drive technology transforms light into electric energy, stored into a rechargeable lithium ion power cell, that can run your watch forever. Besides the convenience of never having to replace batteries, it is able to recharge from even the weakest sources of light in an otherwise dark room – and a fully charge Eco-Drive watch can run for more than 6 months, without being recharged. Explore our incredible Eco-Drive watches from Citizen .
Light, resistant and easy on the skin - Citizen Super Titanium
The star in the collection, is titanium. Five times more hardy than stainless steel, lightweight and incredibly comfortable to wear. The Super Titanium collection is one of many ways that Citizen brings something ”improving” to people's lives.
Titanium is the fourth most extensive structural metal on earth, with several incredible qualities. It doesn't react to sunlight, salt water or body-chemistry, thus reducing the potential for metal allergies as well as being resistant to corrosion. However, by nature it is a soft material which makes it extremely difficult to use in watchmaking. Since their first titanium watch, produced in 1979, Citizen have continued to develope and optimize their techniques in order to utilize the benefit of having watches made of titanium. By treating all watches in the Super Titanium collection with Duratect, a technology that hardens the surface of the material, Citizen can produce these watches with:
Duratect includes four techniques that Citizen uses on the watches titanium surface, to achieve different levels of hardness, hypoallergenic properties and colour variations. The result of this is a collection of watches that are (more) durable, (more) comfortable and comes with a beautiful selection of classic designs.
All our watches from the Super Titanium collection can be viewedhere.