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A minimalistic style expression with Skagen

"We have an incredible and intense passion for designing", expresses Skagen. At the same time, it seems the Scandinavian roots play a big part in design process: “Our "less is more" approach when it comes to watch designs, means that we are much more prone to simplify a design rather than add to it". The brand sees this a a posititve thing, because this is part of what makes the brand so unique and succesfull: "Our minimalistic design approach makes our watches ideal for any time of the day, in any part of the world, even 10 years from now". With this statement the brand emphasizes that simplicity is not just beautiful, it is also incredibly versatile. 

Simplify your life with Skagen

According to Skagen, a great design isn't just about the looks, but also about how well it matches your lifestyle. At the same time though, the brand expresses that looks and functionality are not mutually exclusive elements, but that they should be viewed as elements that complement each other. A simple watch face is easy to read, even by just a glance. A small watchcase means that it can sit under a shirt sleeve with ease. In this manner, Skagen explains how even a watch can be a way to simplify your life. 

Simplify your look with Skagen

"Vi har en utrolig og intens passion for design" (we have an incredible and intense passion for design), Skagen say about themself. At the same time, the brand's Scandinavian roots hasmeant a lot for their minimalistic and functional design. Less-is-more = Skagen are more into simplifying than decorating watches. That isn't something negative, because less things... less clutter, is less unattractive to more people. Not everyone loves minimalism, but there's nothing there to hate. Minimalism is always trendy, Skagen is always trendy – do you want to be always trendy?

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Skagen Watches

Skagen watches are known for their simple and minimalistic designs, often featuring clean lines, and a minimalist aesthetic. The company's watches are inspired by the coastal town of Skagen in Denmark, which is known for its natural beauty, and this is reflected in the watches' design. They have a sleek and modern look, and they are often worn by those who appreciate the minimalist aesthetic.

The company was originally founded by two Danish entrepreneurs, Henrik and Charlotte Jorst, who were inspired to start the brand after a visit to Skagen. The company was started in 1989, and it has grown to become a well-known and respected brand of watches and jewelry.

Another interesting fact is that the company was acquired by the American company Fossil Group in 2012, which has helped to expand the brand's reach and popularity. Skagen's watches are now sold in many countries around the world and have become known for their high-quality and affordable timepieces.

Also, Skagen has a sustainability commitment, they have been working to reduce their environmental impact by using more sustainable materials and processes, such as using recycled materials, and implementing energy-efficient practices in their manufacturing process. This commitment to sustainability helps to set the brand apart from others in the industry.

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