Tissot

Watches from Tissot

Tissot was established in 1853 in the Swiss city of Le Locle, and has for over 165 years been synonymous to Swiss quality craftsmanship and innovation within the watch industry. They insist on always developing their wristwatches up to date with current trends and technical advancements. And, by doing so, Tissot has established itself as one of the world’s strongest brands within the watch industry, and today it is the top-selling Swiss watch brand in the world. Tissot stands for quality, and is the safest choice for customers who want to have a quality watch with a long history.

We are approved by Tissot in Switzerland as an official stockist of Tissot watches, and you can therefore always expect a brand new and genuine Tissot watch when you purchase it at Watchia.com. Tissot can also be experienced up close in our Reverie shop located north of Copenhagen.

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Tissot's origin

In 1853, Charles-Félicien Tissot and his son; Chales-Émile, founded "Charles-Félicien & Son" in Le Locle, Switzerland. Then, the Tissot catalog consisted of a large selection, especially pocket watches in gold and also pendants... with either stunning decorations or with incredibly complicated clockworks. The special quality of Tissot's watches was recognized fairly early, at both national as well as international exhibitions. In the year 1900, during the annual world watch exhibition, the famous French actress: Sarah Bernhardt, bought a Tissot 18 carat gold pendant.

The majority of Tissot's watches were exported to USA and to the Russian empire. Tissot even opened a branch of the business in the Russian empire, because that were their biggest market for many years, in the beginning – and Tissot even found it's way to the Tsar.

Her ses et vintage Tissot vedhængsur, belagt med guld og besat med diamanter, samt Tissot's first logo fra 1880

On the picture is a vintage Tissot pendant from 1878, coated with gold and designed with diamonds – and also Tissot's first logotype (from 1880).

Tissot until today

In the beginning of the twentieth century, Charles Tissot built a watchmaking factory in Chemin de Tourelles, in Le Locle, where they still have their head quarters. ”1910ish”, they sold their first Tissot Ladies' watches, coated with gold and ornated with diamonds... and they were followed up with Tissot Men's watches, long before it became a trend – between the two world wars

When Tissot celebrated their 100 year anniversary (1953), it was a turning point for their industrial practice – with Edouard Louis Tissot as the new CEO. He introduced the ”single caliber” principle, which led to an increase in both their manufacturing as well as in how advanced they could make their watches – simplified manufacturing. This resulted in rationalized sales around the world, and helped increase the success and awareness of Tissot.

In the end of ”the quartz crisis” (1983), the big Swiss watchmaking brands merged into what today is known as ”The Swatch Group”. As a result of this union, Tissot reinvented itself... by designing the, at that time, unique and iconic watches: ”the RockWatch”, the first natural stone watch... which was followed by ”The WoodWatch” and ”The PearlWatch”.

 Tissot reklamer fra 1985 og 1989

Tissot advertising ”The WoodWatch” from 1989, and ”The RockWatch” from 1985

Since the 90's, Tissot has been true to their motto: innovators by tradition”, in the forefront of innovative watches; for example the ultra-feminine and sporty ”T-collection” as well as the world's first touchscreen watch: ”T-touch” (in 1999). Also, the world's first touchscreen watch powered by solar energy (T-Touch Expert Solar, in 2014). This innovative spirit is probably also a huge reason for Tissot's continued success, with more than 4 million watches sold, worldwide.

Tissot ambassadors

It is not for everyone to become an ambassador of Tissot, so for the ones that are chosen... they can be really proud; to reflect Tissot's values, diversity and the high quality performance. Collaborating with ambassadors makes Tissot combine different cultures, nationalities and unique skills... involving themselves in the worlds of sport and entertainment.

On the pictures are the actress: Deepika Padukone, the basketball player: Tony Parker, the actor: Huang Xiaoming and the race car driver: Marc Marquez.

Through Tissot's love and support for motorsport, in collaboration with the ambassdors: Marc Marquez, Jorge Lorenzo and Thomas Lüthni (MotoGP driver); a love that goes back to 1953, with Moto Grand Prix in Bern (Switzerland); Tissot illustrates their innovative and dynamic sides. Through Basketball, with the ambassadors Tony Parker and Klay Thompson and cricket with the ambassador: Virat Kohli, Tissot represent the team spirit and strategic mindset. Finally, with thespians: Huang Xiaoming, Liu Yifei and Deepika Padukone, the commercial and communicative performance based world, of film and TV... with focus on tradition, with a modern touch:

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